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Desert Oasis

Desert Oasis

CLIENT
HTK Academy

INDUSTRY
Bar & Beverage

YEAR
2024

SERVICES
Corporate Design
Print Media

Desert Oasis is a conceptual mocktail bar focused entirely on alcohol-free cocktails, offering a refreshing and inclusive alternative nightlife experience. The design is inspired by the atmosphere of a desert oasis, combining warm sandy tones with deep blue accents to evoke both heat and water.

A palm tree was chosen as the central logo mark to represent the natural oasis theme, while a clean sans-serif typeface gives the brand a light, modern, and elegant feel. The visual identity extends across various applications, including coasters, signage, and menus, all featuring textured sand patterns and bold contrasts.

Details such as the opening hours (“Sunset – Sunrise”) and the balance of colors reinforce the immersive desert concept, creating a cohesive and inviting brand experience.